Our packaging is designed to:

* Get the food to you in the best possible condition with the minimum breakage.
* Keep your food safe and fresh.
* Allow it to be stored, transported and displayed in an efficient way.
* Provide you with legally required and other important information.

For 100 years Kellogg’s has reduced the amount and thickness of its packaging wherever it has been possible without compromising product quality and food safety standards. For example we have reduced the thickness of the carton board used in the box significantly over the years. We have also reduced the thickness of the Cornflakes cereal bag since the 1970’s.

Some supermarkets will recycle cereal bags along with their plastic carrier bag recycling schemes.

Recycling

The first cereal packet that we produced 100 years ago was made of recycled card and that is still true today.

The cereal box

Your cereal box is made of 92% recycled card fibre. The reason that the box is not made from 100% recycled materials is that it would not be strong enough and therefore we add 8% “virgin” fibre – which comes from sustainably managed forests.

The cereal box can be recycled and even if your local kerbside collection does will not take it, you should be able to take it to your local recycling centre. Please check with your local authority.

The cereal bag

All Kellogg’s packaging that is in direct contact with the food e.g. the cereal bag, is made of a plastic called “High Density Polyethylene”. This is not made from recycled material.

It is technically possible to recycle the cereal bag but unfortunately many recycling schemes will not take them. If the bag cannot be taken as part of your kerbside collection you might be able to take it to a local recycling centre. Please check directly with your local authority or use the “Recycle Now” link below.

Some supermarkets may take the cereal bag as part of their carrier bag recycling schemes. If you cannot find a way of recycling your wrapper please dispose of it with your other non recyclable rubbish.

The Cereal bar & snacks box

If you buy your Kellogg’s cereal bars & snacks in a box you’ll be pleased to know that the box is made from 92% recycled materials (like the cereal box) and can be recycled in the same way.

Cereal bar and snacks wrapper

All Kellogg’s packaging that is in direct contact with the food is made from new materials. It is technically possible to recycle the cereal bar wrappers and snack bags but at the moment most recycling schemes will not take them. If you cannot find a way of recycling your cereal bag please dispose of it with your other non recyclable rubbish.

For more information on what you can recycle and where go to this website:

Recycle Now - This excellent website can tell you all about local recycling including contacts at your Council and what you can recycle, and where.